Who doesn’t love long-lasting, luxuriously creamy foundations, ultra-blendable blushes, and won’t-budge lip colors? What about finding the absolute perfect shade- no matter how light or dark your skin tone? And what about making sure that make up is free from nasty parabens, phthalates, formaldehydes, and plastic microbeads? And budget friendly? Who wants their cosmetics to be budget friendly?
While this might have been a trick question, (because we all want that), it’s no trick that all of this is now available to beauty mavens in France with Rihanna’s Fenty Beauty cosmetics line.
After launching in September 2017, not only did makeup artists, celebrities, magazines, and shoppers quickly fall in love with her truly diverse and inclusive cosmetics line, Fenty Beauty outsold other celebrity beauty lines- including Kim Kardashian’s KKW Beauty and Kylie Jenner’s Kylie Cosmetics- to a tune of over half a billion dollars in the first year.
One of the keys to Fenty Beauty’s success in France and beyond is her truly diverse pigment offerings. Rihanna’s spoken candidly about the challenges she’d faced finding makeup line to match her darker skin… so she created one.
Since the brand’s launch in September 2017, the 50 shade strong Pro Filt’r Foundation and Pro Filt’r Instant Retouch concealer have been top sellers. And not only are these longwearing matte foundations best sellers, they’re also award winning- earning Allure Magazines’ Best of Beauty award and Vogue Beauty Awards’ top spots in 2018.
Other top sellers are the absolutely budge-proof Fenty Beauty by Rihanna Stunna Lip Paint (available in 9 shades), the Match Stix trio- perfect for contours and highlighting (available in 3 shades), and the ultra creamy, 10 shade Cheeks Out Freestyle Cream Blush.
All of the items in Rihanna’s Fenty beauty are very reasonably priced at €12-35.