Over the past few years, Chinese-based Shein has established itself as one of the “top dogs” in the fast-fashion world. Gen Z and other young shoppers seeking cool, affordable fashion from their phones- have flocked to Shein. And there’s good news for fashion lovers in Brazil, as Shein offers shipping to Brazil!
Shein is an online-only retailer, but occasionally they’ll launch pop-up locations for promotions. However, their lack of physical stores hasn’t limited their viral success. Rather their viral nature has been helped through catchy content and ads on Instagram and TikTok. Shein’s biggest competitors are the brick-and-mortar behemoths Zara, H&M, ASOS, and Boohoo. Missguided and Fashion Nova are also close competitors, and all six stores can turn around pieces quickly.
Shoppers love the cheap, trendy clothing items that are constantly changing. With tons of items less than $10 USD, regularly purchasing new outfits is still super affordable.
Brazilian shoppers can shop Shein, and have their items delivered to them.