Fast fashion- ultra-affordable, trendy, frequently updated clothing- is THE choice of Gen Z and other young shoppers. And perhaps no fashion brand is as popular as Shein, the Chinese retailer that creates thousands of new pieces each week
And there’s great good news for fashionistas in France: Shein delivers to France!
While Shein doesn’t have any physical stores, their online-only (and truly mobile-first) status has likely helped their viral success. Nearly all of Shein’s massive sales come from young, mobile shoppers. Those shoppers-on-cell phones further grow Shein’s influence among Gen Z, as they often post their “hauls” of affordable clothes on Instagram and TikTok.
Shein’s biggest competitors are the brick-and-mortar darlings Zara, H&M, ASOS, and Boohoo. Missguided and Fashion Nova are also competitors, and all six stores can turn around new designs very quickly.
Fashion lovers in France are attracted to the affordable, on-trend clothing that regularly turns over. With tons of shirts, skirts, pants, and accessories less than $10 USD, regularly purchasing new outfits is still super affordable.
French shoppers can order from Shein, and have their orders shipped directly to them.