Today’s young shoppers prefer cheap, trendy clothes. And no name is bigger in fast fashion than Shein. The Chinese retailer produces and releases tons of new items every week. And all are super inexpensive.
Good news for fashionistas in Belgium: Shein delivers to Belgium!
Shein doesn’t have any physical stores, but their online-only (and truly mobile-first) status has likely led to their viral success. A huge percentage of the brand’s massive sales come from young people on their phone. Many shoppers even buy via the Shein mobile app.
Often, those young shoppers will also post their “hauls” of cheap Shein clothes on Instagram and TikTok.
The brand’s closest competitors are the brick-and-mortar stores Zara, H&M, ASOS, and Boohoo. Missguided and Fashion Nova are also simiar, and all six stores can turn around new designs very quickly.
Fashion lovers in Belgium are drawn to the cheap, trendy clothing items that are regularly turning over. With tons of tops, bottoms, and accessories costing less than $10 USD, frequently purchasing new outfits is affordable.
Belgians can order from Shein, and have their orders shipped directly to them.