Nike: Nike's international success is easily observed�their clothing and footwear can be spotted everywhere, from the high street to house parties to local and international soccer matches. Nike's running shoes are among the top in the industry, with their Vaporfly model considered to give athletes such an advantage they may not be allowed to be worn at the Tokyo Olympics, even called a form of 'technology doping'. Their Air Force 1 shoes are hugely popular among teenagers and young adults, while their full tracksuits, t-shirts, and tech fleeces a popular feature on the street.
Apart from shoes, Nike's clothing has become a status symbol thanks to its recognizable branding and slick, casual style. This is due in part to their advertising campaigns, which are usually emotionally-driven and authentic, including a diverse range of people and experiences.
