Fossil: After seeing an opportunity to produce and distribute moderately priced watches and related fashion accessories, two Texas brothers created the Fossil brand in the 1980s, and officially launched in 1990 with the Relic line of watches. Fossil's style pulls from vintage design as well as modern lines, to create a timeless, but unpretentious timepiece at a price point that's accessible for many people.
Fossil brands include Skagen Denmark, Zodiac Watches, Relic, Misfit, WSI, and the upscale Michele Watches. They also manufacture licensed watches and merchandise for major brands including Kate Spade, Armani Exchange/ Emporio Armani, Diesel, DKNY, Puma, Michael Kors, Tory Burch, Burberry, Columbia, Callaway Golf, Marc Jacobs, Karl Lagerfeld (of Chanel), Chaps, and BMW.
Fossil: After seeing an opportunity to produce and distribute moderately priced watches and related fashion accessories, two Texas brothers created the Fossil brand in the 1980s, and officially launched in 1990 with the Relic line of watches. Fossil's style pulls from vintage design as well as modern lines, to create a timeless, but unpretentious timepiece at a price point that's accessible for many people.
Fossil brands include Skagen Denmark, Zodiac Watches, Relic, Misfit, WSI, and the upscale Michele Watches. They also manufacture licensed watches and merchandise for major brands including Kate Spade, Armani Exchange/ Emporio Armani, Diesel, DKNY, Puma, Michael Kors, Tory Burch, Burberry, Columbia, Callaway Golf, Marc Jacobs, Karl Lagerfeld (of Chanel), Chaps, and BMW.
