Bowflex: Bowflex is an American company that sells a range of fitness equipment. Bowflex's products include cardio machines, home gyms, and treadmills.
Some of Bowflex's most popular products include the Max Trainer ellipticals, the SelectTech Dumbbells and BarBells, their treadmills, and their comprehensive Home Gym options.
Since the brand's inception in the 1980s, their advertising has shifted from promoting a highly masculine, muscular image to a more lifestyle-focused look focused on self-betterment and empowerment.
