American Girl: Famed for their diverse and inclusive range of toys, American Girl produces dolls aimed at the 8-12 age group. These dolls were traditionally based on important periods of American history, but in recent years the range has expanded to represent contemporary girls.
Some of the best-selling lines of American Girl dolls include Girl of the Year, Truly Me, WellieWishers, Bitty Baby, and of course, the historical-themed dolls which began the brand.
In 2018, American Girl launched their Create Your Own range, which allows for almost complete personalization of their 18-inch dolls.
