ASOS: British fashion retailer ASOS is one of the most recognizable fast fashion outlets for teens and young adults. Specializing in trendy fashion and unique pieces, ASOS stocks a huge variety of clothing, accessories, and even makeup and skincare products. The brand made its name with casual clothing and nightlife-centered offerings, but in recent years ASOS has expanded its sportswear range to include major brands like Adidas, Nike, and Puma. Their cosmetic collection has increased to bring in products made by Estée Lauder, The Ordinary, and Charlotte Tilbury.
The ASOS Marketplace, a space for vintage and second-hand retailers to sell their wares, is popular among the most eco-conscious members of Gen Z. The worldwide success of ASOS is no surprise considering their solid marketingwhich includes a TikTok campaignand the variety of brands they stock. With more than 850 to choose from, alongside their own clothing lines, ASOS offers an incredible range for one site. They ship internationally from warehouses in the UK, Europe, and the United States.